Discover More Markets in Africa to Expand your Payment Offer

Beyond the major African markets, other countries are making inroads into digital commerce to diversify their economies thanks to a joint effort made by public and private institutions.

Fueled by growing internet connectivity, a robust mobile money adoption, and a young and digital-savvy population, emerging markets like Ghana, Uganda, Zambia, Egypt, Morocco & Tanzania are experiencing rising consumer demand.

Ghana

Ghana has around 33 million people, and it's known for its stability. With an internet penetration rate of about 72%, the country's digital commerce is expected to grow 73% between 2023 and 2027. 


Payment methods available:

MTN, Airtel Tigo, Vodafone, and M-Pesa.

Zambia

With a population of approximately 20 million, Zambia is in the midst of digital transformation. Although internet penetration is only at 27%, it is expected to grow by 27.5% through the next five years. 

Payment methods available:

MTN, Zamtel, and Airtel.

Uganda

With a population of approximately 47 million, Uganda has been experiencing steady economic growth. As of recent data, the internet penetration rate is 27%, showcasing excellent room for digital expansion in the coming years, while its GDP should grow 58.1% between 2023 and 2028.

Payment methods available:

MTN and Airtel.

Egypt

Home to 112 million people, Egypt, Africa's second-largest economy, shows high mobile and internet penetration rates. With digital commerce penetration at 37%, the market is poised to double to USD 17 billion by 2026, fueled by a growing young demographic with rising disposable income.

On the Roadmap: Available for Integration Soon

Morocco

Morocco, with nearly 38 million people and Africa's highest internet penetration at 90%, stands as a flourishing hub for digital commerce. As the sixth-largest African economy, the country has a thriving developing digital payments landscape fostering online purchases.


On the Roadmap: Available for Integration Soon

Tanzania

Among the top 10 largest African economies and home to over 65 million people, Tanzania has a burgeoning online population. The internet penetration is 29% in 2023, while its GDP should grow 59.35% between 2023 and 2028.

On the Roadmap: Available for Integration Soon

Sources: Beyond Borders 2023-2024 Special Edition - Africa,  Statista Market Insights, Global Findex (digital payments), and Euromonitor 

"These are the sleeping giants of Africa: countries with a significant smartphone penetration, low cost of data, and a push for digital products and services."

WIZA JALAKASI
Director of Africa Market Development at EBANX

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High potential for your business

Digital Commerce

Market Info

  • Africa, a continent of remarkable diversity, is home to over 1.3 billion people and has over 600 million internet users.

  • With an impressive digital transformation underway, Africa has the fastest-growing number of digital buyers worldwide and will take the lead in internet users along with India by 2030.

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Solutions

  • Pay-in, for selling locally in Africa and getting paid anywhere in the world in USD, EUR, or the local currency where the payment was processed.

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Payment Methods

  • Access a comprehensive and expanding payment portfolio, including local and alternative payment methods like mobile money, Africa's most popular payment type.

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Leverage your growth and explore Africa's potential by expanding your coverage to include Ghana, Ivory Coast, Senegal, Tanzania, Uganda, and Zambia in your operations.

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