Discover More Markets in Africa to Expand your Payment Offer
Beyond the major African markets, other countries are making inroads into digital commerce to diversify their economies thanks to a joint effort made by public and private institutions.
Fueled by growing internet connectivity, a robust mobile money adoption, and a young and digital-savvy population, emerging markets like Ghana, Uganda, Zambia, Egypt, Morocco & Tanzania are experiencing rising consumer demand.
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Sources: Beyond Borders 2023-2024 Special Edition - Africa, Statista Market Insights, Global Findex (digital payments), and Euromonitor
"These are the sleeping giants of Africa: countries with a significant smartphone penetration, low cost of data, and a push for digital products and services."
WIZA JALAKASI
Director of Africa Market Development at EBANX