Alternative payment methods (APMs)
In rising markets, Alternative Payment Methods (APMs) are leading financial inclusion and digitization of payments. APMs represent 40% in digital commerce in LatAm and, in Africa, the penetration of cards is only at 3%.
With EBANX, the leader in offering APMs, you can expand your total addressable market by providing customers with preferred payment methods in emerging markets.
Some global techs offering APMs through EBANX
Higher conversion rates through optimized APM UX
EBANX exclusive voucher design and communication flow (reminders) according to user behavior have accounted for an average 27 percentual points conversion uplift in cash-based vouchers.
The continuous rise of Alternative Payment Methods (APMs)
Growing economies are heavily dependent on alternative payment methods for financial inclusion. About half of the population in Latin America are under or unbanked, and don't have access to credit, meanwhile Africa has a card penetration of only 3%. To complete their online purchases, they depend on mobile money (payments made through the cell phone operator), account-based transfers (payments made through an account, that can be a bank account or a digital wallet), and cash-based vouchers. New APMs also bring the instant confirmation component (such as PIX, in Brazil) and, in some cases, they include the recently launched Buy Now Pay Later (BNPL) solutions.
Alternative Payment Methods are accessible, safe, effective, and widely adopted in rising markets, where they grow faster than cards. In Latam alone, APMs represent 40% of the digital commerce volume in 2022 in LatAm, a nine percentual points growth compared to two years earlier. In Africa, the impact of APMs is even greater, representing more than 70% of payments made online by 2025.
EBANX is the leader in offering Alternative Payment Methods for global brands in emerging markets.
Source: EBANX, AMI 2022, and GSMA - State of the Industry Report on Mobile Money 2021
EBANX complete offer on Alternative Payment Methods
Choose the market:
Cash-Based Payment
Boleto EBANX
Instant Boleto
Voucher
XB
Payout
Digital Wallets
Mercado Pago
Mercado Crédito (BNPL)
Paypal
PicPay
NuPay
XB
Payout
Cash-Based Payment
OXXO
OXXO Pay
XB
Payout
Digital Wallets
Mercado Pago
Mercado Crédito (BNPL)
Mercado Pago Connect
XB
Payout
Cash-Based Payment
Pago Fácil
Rapi Pago
XB
Payout
Digital Wallets
Mercado Pago
Mercado Crédito (BNPL)
Mercado Pago Connect
XB
Payout
Cash-Based Payment
Sencilito
Servipag
Efectivo Klap
XB
Payout
Digital Wallets
MACH
Mercado Pago
Mercado Pago Connect
XB
Payout
Cash-Based Payment
Efecty
Paynet
XB
Payout
Digital Wallets
Nequi
XB
Payout
Digital Wallets
Pago Efectivo
XB
Payout
Cash-Based Payment
Pago Efectivo
SafetyPay
XB
Payout
Bolivia
Digital Wallets
PagosNet
XB
Payout
Ecuador
Cash-Based Payment
SafetyPay
XB
Payout
Zambia
Mobile Money
MTN Mobile Money
XB
Payout
Senegal
Mobile Money
Orange Money
Free Money
XB
Payout
India
South Africa
Ghana
Mobile Money
Airtel
Mpesa
Tigo
XB
Payout
Uganda
Mobile Money
Airtel
Tigo
Mpesa
XB
Payout
Egypt
Cash-Based Payment
Fawry
XB
Payout
Kenya
Online Alternatives
Mpesa
Airtel
XB
Payout
Morocco
Tanzania
Mobile Money
Airtel
Mpesa
Tigo
XB
Payout
Ivory Coast
Mobile Money
Moov Money
MTN Mobile Money
Orange Money
XB
Payout
Nigeria